GEO vs SEO: How to Optimize Content for ChatGPT, Gemini, and AI Search in 2026
For years, SEO meant one thing: rank on Google. Long-form pillar pages, keyword clusters, featured snippets,...
10 Reasons Why “GEO” (the AI-SEO Acronym) Is Not a Thing
Lately, my feed is flooded with posts, tools, and “thought leadership” around GEO — Generative Engine...
The Truth Behind AIO, GIO & Other SEO Buzzwords: Fundamentals Haven’t Changed
In the ever-evolving world of digital marketing, new buzzwords appear every few months—AIO (AI Optimization), GIO...
Backlinks in SEO: How They Work and Why They Matter
In the realm of SEO, backlinks are crucial for establishing a website's authority and visibility. These...
SEO is Easy… Until You See What Really Happens Behind the Scenes
SEO isn’t easy. It’s not about quick fixes, and it’s certainly not a simple process. From...
Your Guide to Hiring an SEO Consultant
In today's competitive digital landscape, having an expert SEO consultant can be the difference between obscurity...
The Importance of Anchor Text in Backlinks
I joined Coinbase about two months ago to establish and lead a new tech hub for...
Integrating Company Branding with SEO: A Strategic Guide
Integrating company branding with SEO is a strategic approach that not only enhances your online visibility...
How to Use Images for SEO: 8 Proven Optimization Strategies
Images are a powerful element of web content that can enhance user experience, convey complex information,...
Is Search Engine Submission Necessary?
Search engine submission is not necessary in most cases, especially for modern websites. Search engines like...