Most businesses fail online not because they lack a great product — they fail because their ideal customers simply can’t find them.

If you’re losing deals to competitors who rank higher on Google, burning ad budgets without clear ROI, or watching traffic that doesn’t convert, you’re not alone. But you also don’t have to accept it.

I’m Shayan Nabi Banday, and for the past 12+ years, I’ve helped startups, SMBs, and enterprises cut through the noise and build predictable, scalable revenue engines through SEO and SEM.

I founded Harmukh Technologies Pvt. Ltd., but my real focus is consulting — partnering directly with ambitious businesses that refuse to settle for mediocre online results.

The Problem With Most Digital Marketing

Here’s what I see constantly:

  • Agencies chase vanity metrics. They celebrate traffic spikes and keyword rankings while your actual revenue stays flat.
  • In-house teams lack experience. They’re learning on your dime, making expensive mistakes you can’t afford.
  • Freelancers disappear. Projects drag on, communication drops off, and results never materialize.

You don’t need more traffic. You need revenue-generating traffic. You don’t need higher rankings. You need rankings that convert into customers.

That’s the difference between typical SEO services and what I deliver.

Why Work With Me Instead of Building In-House or Hiring an Agency?

✅ Battle-Tested Expertise Across Industries

I’ve spent 12+ years in the trenches — not just reading about SEO, but executing campaigns across e-commerce, SaaS, travel, healthcare, finance, and more. I know what works in 2026, what’s outdated, and what’s coming next.

✅ Cost-Effective Strategic Power

Hiring a senior digital marketing expert full-time costs ₹15-25 lakhs annually (plus benefits, training, tools). With consulting, you get C-level strategic thinking and execution at a fraction of that cost — and you can scale up or down as needed.

✅ Speed to Results

I don’t need months to “learn your business” or “test things out.” I diagnose fast, implement faster, and optimize relentlessly. You’ll see meaningful progress within the first 60-90 days, not 6-12 months.

✅ No Fluff, No Excuses

I don’t hide behind jargon or blame “the algorithm.” If something isn’t working, I pivot. If results come slower than expected, I tell you why and what we’re changing. Total transparency, always.

How I Help Businesses Scale: My Core Services

🎯 SEO (Search Engine Optimization)

Technical SEO That Actually Drives Rankings

  • Site speed optimization, mobile-first indexing, Core Web Vitals fixes
  • Schema markup implementation for rich snippets
  • Crawl budget optimization and XML sitemap architecture
  • International SEO (hreflang) for multi-region businesses

On-Page & Content Strategy

  • Keyword research that targets buyer intent, not just search volume
  • Content gap analysis to outrank competitors
  • Conversion-focused page optimization (title tags, meta descriptions, internal linking)
  • Content creation strategies that build authority and earn backlinks

Off-Page & Link Building

  • White-hat link acquisition from high-authority domains
  • Digital PR and guest posting strategies
  • Broken link building and resource page outreach
  • Competitor backlink analysis and replication

Local, National & Global SEO

  • Google Business Profile optimization for local visibility
  • Multi-location SEO strategies for businesses with physical presence
  • National and international SEO for scaling beyond borders

💰 SEM (Search Engine Marketing & Paid Advertising)

Google Ads Campaigns Engineered for ROI

  • Search campaigns optimized for lower CPC and higher conversion rates
  • Shopping campaigns for e-commerce (product feed optimization, negative keywords)
  • Display and video ads for brand awareness and retargeting
  • Performance Max campaigns leveraging Google’s AI for omnichannel reach

Advanced Retargeting & Remarketing

  • Dynamic remarketing for e-commerce (show users exactly what they viewed)
  • Sequential messaging campaigns to nurture cold traffic into buyers
  • RLSA (Remarketing Lists for Search Ads) to bid smarter on returning visitors

Landing Page & Conversion Rate Optimization

  • A/B testing frameworks for ad copy, landing pages, and CTAs
  • Funnel optimization to reduce drop-offs and increase conversions
  • Heat mapping and user behavior analysis

Budget Optimization for Startups I specialize in helping early-stage companies stretch limited budgets. Through precise targeting, bid strategies, and conversion tracking, I’ve helped startups turn ₹50,000/month ad budgets into 5-10 qualified leads per day.

📊 Analytics, Tracking & Continuous Improvement

Data You Can Actually Use

  • Custom dashboards in Google Analytics 4, Google Data Studio, and your CRM
  • Monthly performance reports that tie every tactic to revenue impact
  • Conversion tracking setup (GA4, Google Tag Manager, enhanced e-commerce)

Strategic Recommendations I don’t just report numbers. Every month, I tell you:

  • What’s working and why
  • Where we’re wasting budget (and how to fix it)
  • Emerging opportunities to double down on
  • Competitive threats and how to counter them

Real Results: Case Studies That Prove ROI

Case Study 1: Kashmir’s Local Travel Platform ($0 → $200K Revenue in Year 1)

The Challenge: A new travel booking platform with zero brand recognition, competing against established players like MakeMyTrip and Goibibo.

My Strategy:

  • Built SEO foundation: optimized 150+ destination pages for long-tail travel keywords
  • Launched Google Ads campaigns targeting high-intent travelers (e.g., “Kashmir honeymoon packages all-inclusive”)
  • Implemented remarketing to recapture users who abandoned bookings
  • Created content hubs around travel guides, visa info, and destination reviews to build organic authority

Results in 12 Months:

  • ₹1.5 Crore ($200K) in revenue
  • Organic traffic grew from 0 to 45,000 monthly visitors
  • Google Ads ROAS: 4.8x (every ₹1 spent returned ₹4.80)
  • 68% of revenue came from organic search by month 12

Key Takeaway: Even in hyper-competitive markets, a focused omnichannel strategy (SEO + SEM + CRO) can generate serious revenue fast.

Case Study 2: Telco Startup (3x Lead Volume, 40% Lower CAC)

The Challenge: A B2B SaaS company was spending ₹3 lakhs/month on Google Ads but generating only 15-20 qualified leads. CAC was unsustainable.

My Strategy:

  • Audited and restructured campaigns: killed underperforming keywords, tightened targeting
  • Shifted budget toward bottom-funnel keywords (comparison pages, “alternative to [competitor]”)
  • Built SEO content targeting product-led keywords and problem-aware searches
  • Optimized landing pages with clearer value props and streamlined signup flows

Results in 6 Months:

  • Leads increased from 20/month to 60/month
  • CAC dropped from ₹15,000 to ₹9,000
  • Organic traffic contributed 30% of total leads (previously 5%)
  • Ad spend efficiency improved by 58%

Key Takeaway: Sometimes it’s not about spending more — it’s about spending smarter.

Who I Work Best With

✅ Startups Ready to Scale

You’ve found product-market fit and need to build a predictable lead/customer acquisition engine. I help you go from 10 customers to 100, then 1,000 — without burning through your runway.

✅ SMBs Competing Against Giants

You’re tired of watching enterprise competitors dominate search results. I level the playing field with smarter targeting, better content, and guerrilla SEO tactics.

✅ Enterprises Needing Fresh Perspective

Your internal team is stuck in a rut. I bring an external viewpoint, audit your existing strategies, and implement high-impact improvements fast.

✅ Businesses Burned by Agencies

You’ve paid agencies ₹5-10 lakhs and gotten vague reports with no revenue impact. I focus on outcomes, not activity.

Why I’m Different: What Sets Me Apart

🤝 I’m Your Partner, Not Just a Vendor

Most consultants deliver a deck and disappear. I stay in the trenches with you — weekly calls, Slack/email access, collaborative strategy sessions. Your wins are my wins.

📈 Revenue Obsession, Not Ranking Obsession

I measure success by one thing: Did this make you more money? If rankings don’t convert, I pivot. If traffic doesn’t buy, we fix the funnel.

🔬 Test, Measure, Optimize — Relentlessly

Digital marketing is not “set it and forget it.” I run continuous experiments: A/B tests on ad copy, page speed tweaks, content angle shifts. Incremental improvements compound into explosive growth.

💼 12+ Years of Hard-Won Lessons

I’ve seen SEO penalties, watched ₹10 lakh ad budgets tank overnight, and salvaged dying campaigns. Those scars turned into wisdom — and now you benefit from every mistake I’ve already made (and fixed).

🎯 Industry-Specific Expertise

I don’t do cookie-cutter strategies. E-commerce needs different tactics than SaaS. Local service businesses need different playbooks than B2B enterprises. I tailor everything to your market, competition, and customer behavior.

Common Questions (And Honest Answers)

“How long until I see results?”

SEO: Expect 3-6 months for meaningful organic growth. Technical fixes and quick wins can show up sooner, but building authority takes time.

SEM: Immediate traffic, but 30-60 days to optimize for profitability. Month 1 is testing; Month 2+ is scaling what works.

“What if we already have an in-house team or agency?”

Perfect. I often work alongside existing teams as a strategic advisor or fractional CMO. I audit what’s working, fix what’s broken, and upskill your team.

“Do you work with businesses outside India?”

Absolutely. I’ve consulted for clients in the US, UK, Australia, UAE, and Southeast Asia. Time zones have never been an issue.

“What industries do you specialize in?”

I’ve driven results across e-commerce, SaaS, travel, healthcare, real estate, finance, and professional services. If you sell online or generate leads digitally, I can help.

“How involved will you be?”

As much as you need. Some clients want hands-on execution (I manage campaigns directly). Others want strategic guidance (monthly audits and roadmaps). We customize based on your needs.

Let’s Build Your Growth Engine

If you’ve read this far, you’re serious about growth. You’re done with mediocre results, vague promises, and wasted budgets.

Here’s what happens next:

Step 1: Book a Free 30-Minute Strategy Call

We’ll discuss your current challenges, revenue goals, and whether we’re a good fit. No sales pitch — just an honest conversation.

Step 2: I’ll Audit Your Current Setup

If we decide to move forward, I’ll conduct a deep-dive audit of your SEO, SEM, analytics, and conversion funnels. You’ll get a prioritized action plan within 7 days.

Step 3: We Execute & Scale

Once we agree on strategy, I get to work. You’ll see progress within the first 60 days — and we’ll optimize relentlessly from there.

Ready to Scale Smarter?

I only take on a handful of consulting clients at a time because I refuse to dilute my focus. If you want a partner who treats your business like their own, let’s talk.

📧 Email me directly: [email protected]
💼 Connect on LinkedIn: linkedin.com/in/shayanbanday
🚀 Book a call: My Calender

Let’s turn your digital marketing from a cost center into a revenue engine.

Shayan Nabi Banday
SEO & SEM Consultant | 12+ Years Driving Measurable Growth