Pay for Clicks That Become Revenue.
Not Just Traffic.
Harmukh Technologies manages Google Ads campaigns built around your revenue targets — not impressions, not click volume. Search, Display, Shopping, and Performance Max — all tracked end-to-end from click to conversion.
The Problem Is Not Google Ads.
It Is How They Are Run.
Most businesses running Google Ads are paying for traffic, not results. Their campaigns are built around impressions and clicks — and their monthly reports show exactly that. Impressions went up. CTR improved. Cost-per-click decreased. But revenue? Nobody knows, because conversion tracking was never properly set up.
At Harmukh Technologies, every Google Ads engagement begins with tracking. Before a single rupee of ad spend goes out, we audit or build your GA4 + GTM conversion tracking setup — so every call, form submission, booking, and purchase is attributed correctly. We then build campaigns around your revenue targets, not arbitrary traffic goals.
Our best-documented result: 4.8× ROAS for KashmirTickets.com — a tourism platform we built from zero and scaled to ₹1.5 crore in Year 1 using Google Ads running alongside SEO. The same measurement discipline and campaign architecture that produced that result is what we bring to every client we work with, whether you are a local Kashmir business or an international e-commerce brand.
We manage Search, Display, Shopping, and Performance Max campaigns — and we do it in-house. Your account is managed by the same practitioner who built the strategy, not handed to a junior executive following a templated playbook.
Our Google Ads Management
- Tracking setup before spend starts — every conversion attributed
- Revenue-focused reporting — ROAS, CPA, not just CTR
- In-house management — no outsourcing, no handoffs
- Negative keyword discipline — no wasted spend on irrelevant traffic
- Weekly optimisation cycles — not monthly set-and-forget
- Looker Studio dashboard — real-time, shareable, yours to keep
- Monthly strategy calls — you know exactly what changed and why
Four Campaign Types. One Revenue Goal.
We manage all Google Ads campaign formats — and recommend the right mix based on your business model, budget, and conversion goals. Not every business needs every campaign type.
Search Campaigns
Text ads shown to users actively searching for your product or service on Google. The highest-intent campaign type — captures demand that already exists rather than creating it.
- Keyword research and match type strategy
- Responsive search ad copy — headlines, descriptions
- Quality Score optimisation — ad rank without overpaying
- Bid strategy — manual CPC, tCPA, tROAS based on data
- Negative keyword lists — blocking irrelevant search terms
- Ad extensions — sitelinks, callouts, structured snippets
Performance Max
Google's AI-driven campaign type running across Search, Display, YouTube, Maps, Gmail, and Discover simultaneously. Powerful when structured correctly — ineffective when used as a shortcut.
- Asset group architecture — headlines, images, videos, descriptions
- Audience signals — customer lists, in-market, remarketing
- Product feed optimisation (for e-commerce)
- Conversion goal configuration and priority weighting
- Brand safety exclusions and campaign-level controls
- Performance analysis across channels and asset types
Display & Remarketing
Visual banner ads shown across Google's Display Network — millions of websites, apps, and YouTube. Most valuable as a retargeting tool to bring back visitors who did not convert on first visit.
- Custom audience targeting — website visitors, video viewers
- Lookalike audience expansion
- Responsive display ad creation
- Frequency capping — preventing ad fatigue
- Placement exclusions — keeping brand safe
- Sequential messaging for nurture funnels
Shopping Campaigns
Product listing ads showing your product image, price, and name directly in Google search results. The highest-converting format for e-commerce — users see the product before clicking.
- Google Merchant Center setup and feed management
- Product title and description optimisation
- Custom labels for bid segmentation
- Shopping campaign structure — brand vs non-brand
- ROAS bidding calibrated to product margins
- Competitor price monitoring and positioning
We Report on Revenue. Not Just Clicks.
Every Google Ads engagement includes full conversion tracking and a Looker Studio dashboard — because ad spend without measurement is just guessing.
GA4 Setup & Audit
Full Google Analytics 4 implementation or audit — ensuring every event, conversion, and user journey is tracked correctly. We fix broken setups before any spend starts.
Google Tag Manager
All tracking deployed via GTM — form submissions, phone call clicks, booking completions, purchases, and custom events. Clean, organised, auditable.
Looker Studio Dashboard
Real-time dashboard showing ROAS, CPA, revenue, conversion rate, impression share, and keyword-level performance — updated live and shared with you permanently.
Monthly Reporting Calls
Monthly call walking through what moved, what did not, what we changed, and what we are testing next. No jargon, no padding — just the decisions that matter and why we made them.
Everything in Our Google Ads Retainer
Every Google Ads retainer includes the full scope below. The depth of execution and number of campaigns scales with retainer level.
Account Audit or Build
Full audit of existing account structure, keywords, bids, and tracking — or complete new build from scratch.
Keyword Research
Comprehensive keyword mapping by intent — high-intent head terms, long-tail variants, competitor terms, and negative keyword lists.
Ad Copy
Responsive search ads with multiple headline and description variants — written for Quality Score, CTR, and conversion rate simultaneously.
Bid Strategy Management
Manual CPC, Target CPA, or Target ROAS — selected and adjusted based on conversion volume and campaign maturity, not set-and-forget.
Negative Keyword Management
Weekly search term review and negative keyword expansion — preventing budget waste on irrelevant traffic from day one.
GA4 + GTM Tracking
Full conversion tracking setup or audit — every meaningful action tracked before spend starts. No campaign runs without attribution.
Looker Studio Dashboard
Real-time reporting dashboard — ROAS, CPA, revenue, CTR, impression share, keyword performance. Shared and yours permanently.
Weekly Optimisation
Weekly review cycle — bid adjustments, search term analysis, ad rotation, Quality Score improvements, and A/B test evaluation.
Monthly Strategy Call
Monthly call reviewing performance, explaining every major decision made, and agreeing on priorities for the next month.
Our Google Ads Engagement Process
From the first audit to optimised, scaling campaigns — here is exactly what working with Harmukh Technologies on Google Ads looks like.
Free Audit & Strategy Call
30-minute call. We review your existing account (or your goals if starting fresh), identify wasted spend, and tell you exactly what we would change and why — before any agreement is signed.
Tracking Setup & Verification
GA4 and GTM audit or full setup — every conversion event verified firing correctly before spend starts. This step is non-negotiable. We do not launch campaigns without proper attribution.
Campaign Build & Launch
Keyword research, campaign structure, ad copy, bid strategy, extensions, and audience setup — built, reviewed with you, and launched with a testing framework in place from day one.
Weekly Optimisation Cycles
Search term reviews, bid adjustments, negative keyword expansion, Quality Score improvements, and ad rotation analysis — every week, not monthly. The first 8 weeks are the most critical for campaign learning.
Scale & Expand
Once campaigns reach target CPA or ROAS, we scale — increasing budgets, expanding to new campaign types, testing new ad formats, and building lookalike audiences to grow revenue without degrading efficiency.
4.8× ROAS — KashmirTickets.com
KashmirTickets.com is a Kashmir travel and tourism booking platform built and scaled by Harmukh Technologies from zero. No prior ad history, no conversion data, no benchmarks.
We built the account structure from scratch — search campaigns targeting high-intent tourism queries, seasonal bid adjustments calibrated to Kashmir's distinct travel windows, and conversion tracking built across every booking touchpoint via GTM.
The result: 4.8× ROAS sustained across the campaign lifespan, contributing to ₹1.5 crore in total Year 1 revenue alongside the SEO strategy running in parallel. Every optimisation decision was data-driven — backed by complete attribution from ad click to completed booking.
Get Similar Google Ads Results →Google Ads Questions Answered
Common questions from businesses evaluating Google Ads management. Book a free audit if yours is not here.
Book a Free Audit →How much should I spend on Google Ads?
How do you track conversions from Google Ads?
What is Performance Max and do I need it?
How long does it take to see results from Google Ads?
Do you manage Google Ads for e-commerce brands?
What makes your Google Ads management different?
Ready to Run Google Ads That Actually Convert?
Free audit. No obligation. We will review your existing account or model your market from scratch — and tell you exactly what we would do differently.