Search Engine Optimization (SEO) can feel overwhelming, but with the right roadmap, you can achieve meaningful results in just 90 days. Whether you’re a business owner, marketer, or entrepreneur, this step-by-step SEO plan will help you build a strong foundation, grow your authority, and scale your organic reach.

Phase 1: Foundation (Weeks 1–4)

The first month is all about laying a strong groundwork for SEO success.

Week 1: Audit & Research

  • Perform a full website SEO audit (on-page, off-page, technical).

  • Benchmark performance with Google Search Console, Google Analytics, Ahrefs, or SEMrush.

  • Conduct competitor analysis (keywords, content, backlinks).

  • Create a keyword list and mapping plan for your content strategy.

Week 2: Fix Technical Issues

  • Update meta titles, descriptions, and headers for priority pages.

  • Fix 404s, redirects, and broken links.

  • Improve site structure and internal linking.

  • Create an XML sitemap and robots.txt, then submit to Google.

Week 3: Speed & Mobile Optimization

  • Improve page speed (Core Web Vitals).

  • Fix mobile responsiveness issues.

  • Add structured data/schema to key pages.

  • Implement HTTPS, canonical tags, and resolve duplicate content.

Week 4: On-Page Enhancements

  • Refresh existing content with target keywords.

  • Add FAQs to top-performing pages.

  • Optimize images (alt text, compression).

  • Start building topic clusters for long-term authority.

90 day seo plan, image generated with Chat GPT

90 day seo plan

Phase 2: Content & Authority (Weeks 5–8)

The second month focuses on content creation and authority building.

Week 5: Blog & Internal Linking

  • Publish 2–3 new SEO blogs targeting long-tail keywords.

  • Strengthen internal linking between new and old content.

  • Optimize for featured snippets with structured answers.

Week 6: Pillar Pages & Backlinks

  • Create a pillar content page (topic cluster core).

  • Build 3–5 high-quality backlinks (guest posts, niche edits).

  • Improve local SEO (Google Business Profile, local citations).

Week 7: Outreach & Social Profiles

  • Publish 2–3 more blogs and link them to pillar pages.

  • Begin outreach for backlinks (HARO, email outreach).

  • Create/optimize social profiles and syndicate new content.

Week 8: Content Calendar & Backlinks

  • Update older blogs with new insights, stats, and links.

  • Create a content calendar for the next 60 days.

  • Build another 3–5 high-quality backlinks.

Phase 3: Growth & Scaling (Weeks 9–12)

The final month is about scaling efforts and preparing for long-term growth.

Week 9: Gap-Filling Content & Schema

  • Publish 2–3 new blogs based on keyword gaps found in GSC.

  • Add advanced schema (FAQ, HowTo, Product, etc.).

  • Collect reviews and testimonials for credibility.

Week 10: Backlinks & Conversion Optimization

  • Build 5+ quality backlinks (roundups, guest posts).

  • Strengthen internal linking by creating content hubs.

  • Work on CRO (conversion rate optimization): improve CTAs, forms, UX.

Week 11: Refresh & Expand

  • Refresh top-performing content with updated stats and visuals.

  • Target secondary keywords on existing pages.

  • Push updated content via email and social channels.

Week 12: Review & Next Steps

  • Conduct a full SEO performance review (rankings, traffic, conversions).

  • Identify winning pages and keywords to scale further.

  • Create a new 90-day SEO roadmap for ongoing growth.

Final Thoughts

SEO isn’t about overnight results—it’s about building a strong foundation, producing valuable content, and scaling strategically. By following this proven 90-day SEO plan, you’ll not only improve your rankings but also attract high-quality traffic that converts.

Start small, stay consistent, and measure progress along the way.