Founder & Business Owner Programme — Harmukh Technologies
Harmukh Technologies · Srinagar, Kashmir
Founder & Business Owner Programme
Confidential · Programme Document
Private 1-on-1 · Kashmir · 3-Month Engagement

Build Your Marketing
From the Ground Up.
Own It Permanently.

You filled out the questionnaire. This is the programme document. A 3-month private engagement where we work directly on your business — its niche, its funnels, its campaigns — so you leave with a system you understand and can run.

3
Month Private
Engagement
45 Min
1-on-1 Sessions
3–4× Per Week
5
Maximum Seats
Per Cohort
Total Fee
₹69,999

This document is shared after your pre-admission questionnaire. Please read in full before the fit call.

Who This Is For

This Is Not a
Student Course.

The Founder Series is a working engagement. Every session is about your business, your numbers, your campaigns. You are expected to show up with decisions to make — not just questions to ask.

Startup Founders
Running paid ads without clarity on what's working or why. You need a system and a strategy — not just more spend on platforms you don't fully understand.
Business Owners
Spending on agencies or freelancers but unable to properly evaluate their work. You want the knowledge to brief better, hold teams accountable, and eventually run campaigns in-house.
New Venture Launchers
About to launch a product or open a new vertical. You want to own the full marketing funnel from Day 1 before delegating it — so you understand what you're delegating.
Tourism & Hospitality
Hotels, houseboats, tour operators, and experience providers in Kashmir who want to build direct online lead generation — not depend entirely on OTAs or agencies.
Exporters & D2C Brands
Selling Kashmiri products — carpets, pashmina, saffron, handicrafts — to buyers in Europe, the Gulf, or North America. You need Google Shopping, Meta Ads, and SEO that you understand.
The Engagement

What We Work On —
Month by Month

Every session is your business. Not a lecture, not a generic exercise. Click each month to expand.

01
Strategy, Niche & Funnel Architecture
+
  • Niche deep-dive: who your buyer actually is, where they are online, what makes them convert — not generic personas, specific to your business
  • Competitive audit: who is winning in your category and exactly why
  • Channel selection: where your budget should go — Google, Meta, SEO, or a combination — with reasoning specific to your category and margin
  • Full-funnel map: TOFU → MOFU → BOFU designed around your actual products and customer journey
  • Offer and messaging: how to talk about what you sell so the right buyers act on it immediately
  • Landing page brief: structure, copy hierarchy, CTA logic — reviewed and iterated together
Month 1 is the most important. Getting the strategy right before spending prevents months of wasted budget. Most businesses skip this and pay for it later.
02
Campaign Build & Creative Execution
+
  • Google Ads: campaign structure, keyword strategy, match types, negative keyword lists built from your search terms report
  • Meta Ads: audience architecture, interest and behaviour targeting, lookalike builds, pixel and event tracking configured
  • Ad creative workshop: you write the first drafts — we tighten the angles, hooks, and calls to action together until they're sharp
  • Retargeting setup: re-engage visitors, soft leads, and past buyers at every stage of the funnel with precision
  • Conversion tracking: GA4 events, Google Tag Manager, Meta Pixel — every meaningful action counted and attributed correctly
  • Live launch: campaigns go live with real budget by end of Month 2. We review results together in real time
You build — we sharpen. By the end of this month you have a live campaign you understand, not one a vendor set up and you inherited.
03
Optimisation, Scaling & Independence
+
  • Weekly campaign reviews: data read-outs, decisions on what to cut and what to scale — made together, explained fully
  • Advanced audience scaling: lookalike expansion, ROAS-based automated bidding, Performance Max structure for Google
  • CRO: heatmaps, session recordings, A/B test hypotheses for landing pages — tested against real traffic
  • Reporting dashboard: Looker Studio built for your specific KPIs — customised, explained, and permanently yours
  • AI marketing toolkit: Claude and ChatGPT for content and copy, Cursor for automation — workflows set up for your ongoing operations
  • Exit deliverable: written marketing playbook with SOPs — so your team can run what we built, without starting over
Independence is the objective. You leave with a documented system — and the option to hire a trained Harmukh mentee who executes under your direction. You own the strategy. They handle the execution.
Why Harmukh Technologies

An Active Agency.
Not a Training Company.

Every framework in this engagement is deployed on live client accounts every week. There is no theoretical curriculum — only what is being used on real campaigns right now.

₹1.5Cr
Revenue for KashmirTickets.com in Year 1 via Google Ads + SEO. Built and run by your mentor.
4.8×
Google Ads ROAS achieved for a Kashmiri business — using the same campaign architecture you will learn.
45K+
Monthly organic visits delivered for a single Kashmir tourism property through SEO alone.
7+ Yrs
Operating from Srinagar with clients across India, UAE, UK, US, and Australia. Two active agencies.
"If you're a founder spending money on marketing without being certain of what's generating your leads — this programme is the clearest return on investment you can make in your business this year."
— Shayan Banday, Founder, Harmukh Technologies & Market Inks · Srinagar, Kashmir
Programme Investment

Transparent. Fixed.
No Monthly Retainer.

One flat fee for the full three-month engagement. No hidden add-ons, no rolling subscription, no agency markup on your ad spend.

✓
12 weeks of private 45-min 1-on-1 sessions with Shayan Banday — 3 to 4 sessions per week
Direct access — not an associate, not a junior trainer.
✓
Full marketing strategy built for your business
Niche, funnel, channel mix, messaging — specific to your situation, not a template.
✓
Google Ads + Meta Ads campaigns — live
Set up, launched, and reviewed with real budget. Not a mock exercise.
✓
Ad creative workshop
Copy angles, hooks, and calls to action developed and refined together.
✓
Retargeting architecture
Full re-engagement system for visitors, soft leads, and past buyers.
✓
Conversion tracking — GA4, GTM, Meta Pixel
Fully configured. Every meaningful action counted and attributed correctly.
✓
Looker Studio reporting dashboard
Customised for your KPIs. Permanently yours — export and run it after the engagement ends.
✓
AI marketing toolkit setup
Claude, ChatGPT, and Cursor configured for your ongoing content and automation workflows.
✓
Written marketing playbook (SOPs)
Your team can execute the system we built — independently — after the engagement ends.
✓
Harmukh Mentee-for-Hire — available post-programme
Once you have learned the system and own the strategy, we can connect you with a trained Harmukh mentee who executes under your direction. You strategise. They execute. You remain in control.
Payment Phase Amount Timing
Seat Reservation ₹20,000 On confirmation following the fit call
Programme Commencement ₹29,999 Before Month 1 sessions begin
Month 2 Commencement ₹20,000 At the start of Month 2
Total Programme Investment
₹69,999
Fixed · All-inclusive · Kashmir
Format1-on-1 Private
Duration3 Months
Seats Available5 Max
Delivery (Kashmir)In-Person, Month 1
Monthly RetainerNone
Ad Spend MarkupNone
After You Graduate

You Learn First.
Then You Lead.

This engagement is built around a core principle: founders must understand the system before they can direct others to run it. That is not optional — it is the sequence.

Phase 1 — During the Programme
You learn. You build. You own it.
Over 3 months, you master the strategy, the campaigns, and the systems. Every 45-minute session is hands-on — your business, your data, your decisions. By the end, you hold the strategy.
Phase 2 — Post-Programme Option
We provide the executor. You direct.
Once you have completed the programme, Harmukh Technologies can provide a trained mentee for hire. You set the strategy. They execute it. You brief them, review results, and stay in control — without doing the day-to-day work yourself.
Why this order matters: A founder who has not learned the system cannot brief an executor effectively, cannot evaluate their work, and cannot hold them accountable. We ensure you understand the work before we connect you with someone to do it.
Next Steps

What Happens After
This Document

You've already completed Step 1. Here is what follows.

✓
Pre-Admission Questionnaire — Complete
You've submitted your answers. This programme document has been shared based on your responses indicating a fit for the Founder Series.
2
Founder Fit Call — 30 Minutes
A direct call with Shayan Banday to discuss your business, your current marketing situation, and whether this programme is the right engagement for you right now. This is not a sales call — if the fit isn't right, we will say so.
3
Reserve Your Seat
If the fit call confirms alignment, a ₹20,000 reservation secures your place. Sessions begin within two weeks. Remaining balance is split at programme start and the beginning of Month 2.
Ready to Talk?

Book the fit call directly or reach us by phone. Seats are limited to 5 per cohort.

Schedule the Fit Call →
+91 9796333444 · harmukhtechnologies.in · STPI Rangreth, Srinagar
Harmukh Technologies Pvt. Ltd.
1st Floor Block A, STPI, Rangreth, Srinagar, J&K — 190001
Under MeitY · CIN Available on Request
+91 9796333444
harmukhtechnologies.in